When entering a new sector, a business will be competing against incumbents, and companies with brand new solutions to offer.
Building profile, standing out and engaging the right decision makers is crucial.
To help businesses who are changing course and need support in shaping marketing for their new journeys, we’re hosting the free Marketing for diversification – a new direction needs a new approach webinar.
Our industrial marketing specialists will be:
- Tackling the common challenges businesses face when diversifying, from building an evidence base to attracting attention in a new market
- Sharing guidance on creating a marketing strategy for diversification – and ensuring that the key building blocks are in place
- Providing advice on brand identity and messaging when your business is changing lanes.
- Examining how to approach marketing tactics, when engaging new audiences.
The webinar will also include a case study on market diversification, with insights shared from a business who’ve been through the process.