Inspired by the humble snowdrop, Kilfrost’s pioneering deicing product changed the face of the global aviation industry in the 1930s. From those early days, the Northumberland-based chemicals manufacturer grew to become an established specialist in deicing and anti-icing fluids for aviation and rail, and it has developed solutions for heating and cooling applications across markets including geothermal and industrial refrigeration.
The challenge
Drawing on its extensive R&D expertise, Kilfrost has developed groundbreaking heat transfer fluids to deliver solutions for cooling and heating applications. These advanced low-viscosity fluids enable systems to use less energy and have a non toxic profile.
Our task was to create a website which truly represented the company’s proposition in 2026.
It needed to reflect Kilfrost’s near century of chemical manufacturing heritage, its inventive spirit and its status as a visionary leader in both deicing and anti-icing solutions and heat transfer fluids.
What we did
The website needed to represent both Kilfrost’s industrial capabilities, solutions and the contribution it is making to a more sustainable future through its innovative product development. To fresh, vibrant visual style we developed for Kilfrost supported this.
We also created a suite of new key messages, shaped to resonate within its target markets and conveying the company’s myriad strengths, from its world-changing products to its specialist facilities and scientific prowess. Website content was built from this.
Bringing the visual style and content together, we developed a website which highlighted Kilfrost’s solutions for industry, educated end users on its products, and created a clear, focused experience for users. It also included portal for its distributors, enabling them to access technical information and data sheets.
In addition, we carried out extensive SEO work on the new website, to elevate its search rankings and drive high quality, relevant organic traffic.
The impact
Kilfrost now has a website which mirrors its innovative mindset and underpins its engagement with target audiences across aviation, rail, food and beverage, renewable energy, HVAC, pneumatics, data centres, industrial refrigeration and process cooling.
