Is your business looking to diversify?
Many engineering and manufacturing businesses are looking beyond their traditional sectors, as they move to improve resilience, access new investment, reduce exposure to industry downturns and take advantage of new opportunities.
But diversification comes with the need to re-align marketing and communication strategies, reposition products and services, develop new value propositions and re-assess tactics.
When entering a new sector, a business will be competing against incumbents, and companies with brand new solutions to offer.
Building profile, standing out and engaging the right decision makers is crucial.
Free webinar: Marketing for diversification – a new direction needs a new approach
12 midday to 1pm, October 20th, 2026, Microsoft Teams
As an industrial marketing company that’s embedded into the UK’s engineering and manufacturing landscape – and a member of some of the country’s most prominent trade bodies – we’ve seen the drive for diversification at first hand.
To help businesses who are changing course and need support in shaping marketing for their new journeys, we’re hosting the free Marketing for diversification – a new direction needs a new approach webinar.
Our industrial marketing specialists will be:
- Tackling the common challenges businesses face when diversifying, from building an evidence base to attracting attention in a new market
- Sharing guidance on creating a marketing strategy for diversification – and ensuring that the key building blocks are in place
- Providing advice on brand identity and messaging when your business is changing lanes.
- Examining how to approach marketing tactics, when engaging new audiences.
The webinar will also include a case study on market diversification, with insights shared from a business who’ve been through the process.
Register here via Eventbrite.
Want to access specialist marketing support for your diversification journey? Contact our team here.