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The Industrial Marketing Specialists

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Home
About us
What we do
Industries
Insights
- Invented Podcast
Our Work
- What people say about us
Events
Get in touch

Complete the free Industrial Growth Assessment

Want to know how your marketing is measuring up and whether your digital presence is having an impact?

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Unlock your next stage of growth

1 of 6

How well is your marketing supporting growth?

Take our free Industrial Growth Assessment to see how your marketing and digital presence are performing.

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Level 1 – Building Foundations

Assessing strategic clarity and market focus

Target market definition
How clearly have you defined the sectors and customers you want to win more business from?

A We target a broad range of customers without clear prioritisation B We have a general idea of our target sectors C We have identified priority sectors and customer types D We have clearly documented target markets, buyer profiles and growth priorities

Market position
How effectively does your business communicate why customers should choose you over competitors?

A We mainly describe our products and services B We highlight some differentiators, but inconsistently C We have a clear value proposition D We have a well-defined market position that is consistently communicated

Growth strategy
How clear is your strategy for achieving growth over the next 12 months?

A We don't currently have a formal strategy B Growth plans exist but are largely informal C We have defined objectives and priorities D We have a documented growth strategy with clear targets and actions

Level 2 – Creating Momentum

Assessing marketing effectiveness and opportunity generation

Lead generation
How consistently does your business generate qualified sales opportunities?

A Opportunities arrive unpredictably B We generate leads occasionally C We generate opportunities regularly D We have a reliable and measurable pipeline of opportunities

Industry visibility
How visible is your business within your target sectors?

A Most prospective customers are unlikely to know us B We have some awareness in our markets C We are regularly seen by target audiences D We are recognised by decision-makers across our key sectors

Marketing activity
How structured is your marketing activity?

A Marketing is reactive and ad hoc B We undertake occasional planned activity C We run regular campaigns and content programmes D Marketing follows a strategic plan with clear objectives and measurement

Level 3 – Accelerating Growth

Assessing performance, scalability and commercial alignment

Sales and marketing alignment
How closely are sales and marketing activities aligned?

A They operate separately B They occasionally collaborate C They work towards shared objectives D They are fully aligned around growth targets and opportunities

Market expansion
How confident are you in entering new sectors, territories or supply chains?

A We have no structured plans B We are exploring options C We have active expansion initiatives D We have a proven process for entering and growing in new markets

Performance measurement
How effectively do you measure marketing's contribution to growth?

A We rarely measure outcomes B We track activity metrics C We track leads and opportunities generated D We measure marketing against business and revenue objectives

Level 4 – Leading The Market

Assessing authority, reputation and leadership

Industry reputation
How would you describe your reputation within your industry?

A Limited awareness outside existing customers B Strong reputation among current customers C Well-regarded within our sector D Recognised as a leading organisation in our field

Thought leadership
How frequently does your business share expertise, insight or opinion with the market?

A Rarely B Occasionally C Regularly through content, events or industry engagement D We are recognised as a trusted source of expertise and opinion

Market influence
Which statement best reflects your business today?

A We are primarily reacting to market opportunities B We are building momentum and increasing visibility C We are consistently generating demand and accelerating growth D We are helping shape conversations and direction within our sector

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