Tekmar is a global provider of asset protection technology and offshore energy services, supporting the safe delivery, protection and long-term performance of critical offshore infrastructure. For nearly 40 years, it has helped customers solve complex offshore engineering challenges through engineering expertise, subsea technologies and specialist offshore services designed for demanding environments.
The challenge
Cable protection systems leader Tekmar Energy, geotechnical services specialist Ryder, and subsea asset and scour protection solutions provider Pipeshield had built strong reputations across offshore energy and marine infrastructure markets.
For decades, they had delivered expertise, technologies and services to customers around the world. But while these organisations were united under The Tekmar Group, they were represented by three distinct brand identities.
As the businesses evolved, they’d increasingly operated as one integrated team, which combined their complementary capabilities.
The Tekmar Group therefore made the decision to bring Tekmar Energy, Pipeshield and Ryder together under one recognisable identity, to better communicate the full breadth of expertise available to customers, strengthen global presence and create a more scalable platform for future growth.
The Tekmar Group needed an experienced marketing partner which could deliver this project – and support the brand roll-out, which included the creation of a new website.
What we did
We worked in tandem with the Tekmar team, engaged with key internal and external stakeholders, and ran sessions with Tekmar’s internal brand ambassadors to gain crucial insight and feedback.
The result? A strong, clear and unified brand identity which drew on combined strengths and heritage, translated Tekmar’s innovative approach through vibrant visual elements, and represented a company striding confidently into the future.
The website powerfully conveys Tekmar’s Asset Protection Technology and Offshore Energy Services capabilities, and the engineering expertise, technologies and specialist services Tekmar offers across the offshore project lifecycle. We also developed an investors-focused website for Tekmar.
Assets, from a ‘brand in the hand’ guidance document for staff, to a new company slide deck, were delivered to support the Tekmar team.
The impact
The new brand identity and website were launched at Global Offshore Wind 2026 in Manchester to an overwhelmingly positive reception. The brand identity reflects how Tekmar operates today — as one integrated team bringing together decades of engineering expertise, trusted relationships and market-leading capabilities.
