Founded in 1878, Newbie-based Cochran is a leading industrial boiler services and solutions provider.
It’s a pioneer in the truest sense of the word and has a remarkable history in industrial boiler development, dating right back to the Victorian era.
Fast forward to today, and Cochran provides a full suite of capabilities including manufacturing, design, upgrades, servicing, spares, training and hire.
And it’s also playing its part in the UK’s drive to Net Zero, through developing boiler technology that reduces energy consumption while increasing efficiency, leading on electric boiler solutions, and designing hydrogen-ready boiler systems.
The challenge
Cochran was already established as a leader in industrial boilers, but had identified the potential for future growth through driving greater awareness of its full proposition – both among existing customers and new prospects.
Cochran needed a new direction for its marketing. A blueprint for raising its profile in target markets. A plan to communicate capabilities more effectively to customers, educate the market and generate fresh opportunities.
What we did
A new, focused marketing strategy, powered by extensive research, was created to give Cochran the foundation for further growth.
It addressed how Cochran could communicate its full lifecycle offering, and laid down a pathway to stronger market engagement.
Tactics were carefully planned, and messages were honed for greater resonance with target customers.
But that’s not where we finished: our creatives developed a vibrant visual style for Cochran to strengthen its brand identity and bring sales campaigns to life.
The impact
Cochran now has a clear framework with which to unlock the full potential of its marketing, one that strengthens brand visibility, communicates its unique proposition, and supports its sales team in accelerating growth.
Trade show engagement is supported by high impact assets and focused campaigns are being implemented, driving deeper engagement with industry. Video content, delivered by Horizon Works, is communicating Cochran’s proposition, values and culture.
Horizon Works is proud to be supporting Cochran on an ongoing basis. Our team are helping to deliver the strategy as a partner to the company’s in-house marketing department, drawing on our creative expertise, content marketing capabilities and PR skills.