These are exciting times for the UK offshore wind sector – and it is evolving rapidly.
The latest offshore wind auction, Allocation Round 7, awarded 8.4 GW of new offshore wind capacity – the UK’s biggest auction to date. This is expected to unlock around £22 billion of private investment and support thousands of jobs, in a major vote of confidence in the sector.
The Modern Industrial Strategy announced that the Government, Great British Energy, industry and The Crown Estate will invest £1 billion in offshore wind supply chains.
Earlier this year, The Crown Estate announced that its new leasing round could accommodate a capacity of around 6GW or more, predominantly through fixed-bottom turbines off the coast of North East of England.
And floating offshore wind represents a new frontier for innovators with the technical ingenuity to solve complex challenges. There are plans to develop major floating offshore wind farms in the Celtic Sea, and in other areas of UK waters.
The growth of this sector offers a major opportunity for manufacturing, engineering and tech-focused businesses, who can support its development through leveraging existing expertise and capabilities, or introduce pioneering new products or services.
But offshore wind is a complex sector, so businesses entering it – or hoping to build more momentum within it – will need to reshape their marketing to drive growth.
To succeed, it’s important to re-align marketing and communication strategies, reposition products and services, develop new value propositions and re-assess tactics.
Free webinar: Energising marketing for the offshore wind sector
12 midday to 1pm, October 27th, 2026, Microsoft Teams
We are drawing on our experience of supporting businesses in the offshore wind sector, and our strong industry ties, to deliver the Energising marketing for the offshore wind sector webinar.
We’ll be:
- Guiding supply chain businesses on aligning marketing messages to the needs of offshore wind developers and contractors
- Taking a deep dive into new sector opportunities and trends – and how to position your business to take advantage of these
- Sharing insights into the renewables media and network landscape
- Advising on which tactics will help you gain momentum in the offshore wind sector
Register here via Eventbrite.
Want to access specialist marketing support for your diversification journey? Contact our team here.